Online outbound tourism GMV change in China 2012-2020

Annual growth rate of gross merchandise volume (GMV) of the online outbound travel industry in China from 2012 to 2018 with estimates until 2020

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Release date

October 2019

Region

China

Survey time period

2012 to 2018

Supplementary notes

*Estimate.

The data are calculated based on financial reports of listed companies, interviews with enterprises and experts in iResearch‘s statistical model.

The online outbound travel market refers to the related outbound travel and vacation products which are booked on online travel platforms via internet, mobile internet and call centers. The GMV of the industry includes the GMV of package tours, independent travels, entrance tickets, WiFi and other travel products.

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