Capgemini Research Institute. On average, consumers would be willing to spend 11.5 percent over and above their current budget for cars for a self-driving car, and one fourth of respondents said they would not be willing to pay a premium.
Drivers in urban or suburban areas would be willing to increase their car budget by 13 percent in order to purchase a self-driving car. It is expected that fully autonomous vehicles will enter the urban and suburban fleet much sooner than rural areas because such vehicles require high speed Internet as well as mappings of the surrounding area. The questionnaire of 5,538 consumers was part of a larger survey conducted by Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status
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Capgemini. (May 1, 2019). Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1068659/self-driving-cars-consumers-willing-to-pay-premium-metro-status/
Capgemini. "Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status." Chart. May 1, 2019. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1068659/self-driving-cars-consumers-willing-to-pay-premium-metro-status/
Capgemini. (2019). Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1068659/self-driving-cars-consumers-willing-to-pay-premium-metro-status/
Capgemini. "Willingness among Consumers Worldwide to Pay a Premium for a Self-driving Car as of January 2019, by Metro Status." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/1068659/self-driving-cars-consumers-willing-to-pay-premium-metro-status/
Capgemini, Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status Statista, https://www.statista.com/statistics/1068659/self-driving-cars-consumers-willing-to-pay-premium-metro-status/ (last visited April 23, 2024)
Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status [Graph], Capgemini, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/1068659/self-driving-cars-consumers-willing-to-pay-premium-metro-status/