Most popular home care brands Colombia 2022

In 2022, Familia, operated by Grupo Familia, was by far the leading home care brand in Colombia with 47 million Consumer Reach Points (CRPs). The second most popular home care brand in the Colombian market was Rey, with 27 million CRPs. When it comes to Latin America as a whole, Suavitel was the most popular home care brand that year.

Leading home care brands in Colombia in 2022 (in million Consumer Reach Points)

Characteristic	Consumer Reach Points in millions
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Release date

August 2023

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Region

Colombia

Survey time period

2022

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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