IM campaigns most relevant features among Italian firms 2019, by level of agreement

Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement

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Source

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Release date

October 2019

Region

Italy

Survey time period

August to October 2019

Number of respondents

122 respondents

Special properties

marketing and product, digital PR and social media professionals who launched IM campaigns in 2019

Supplementary notes

The companies under study operated in different sectors and were active on both national and international level. They were mainly PMI (51 percent), large enterprises (39 percent), start-up companies (seven percent) and non-profit organizations (3 percent).
The source does not specify the type of the survey.

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