Reputational risk management of IM campaigns among Italian companies 2019

Reputational risk management of Influencer Marketing (IM) campaigns among Italian companies in 2019

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Source

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Release date

October 2019

Region

Italy

Survey time period

August to October 2019

Number of respondents

122 respondents

Special properties

marketing and product, digital PR and social media professionals who launched IM campaigns in 2019

Supplementary notes

The companies under study operated in different sectors and were active on both national and international level. They were mainly PMI (51 percent), large enterprises (39 percent), start-up companies (seven percent) and non-profit organizations (3 percent).
The source does not specify the type of the survey.
This question was phrased by the source as follows: "Dopo aver scelto un influencer adotti delle misure preventive per tutelarti da possibili danni reputazionali?"

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