Online shopping via tablet preferred location in Italy 2019
According to the results of a survey on online shopping behavior conducted in 2019, 93 percent of the respondents asserted that their preferred location for making their online purchases via tablet was from a fixed location, e.g. at home or at their office. By contrast, 11 percent said that they liked buying online on the go (in the car or while using public transportation). Only 3 percent preferred purchasing via tablet from a shop.
