Leading cosmetics e-commerce websites in Italy 2019, by number of visits
As of 2019, more and more Italian consumers have started to purchase their cosmetics online, as a research on the leading cosmetics e-commerce websites in Italy demonstrates. According to the data, sephora.com was the most popular website in the category, registering more than 726 thousand visits during the period considered. The websites avon.it and douglas.it were ranked second and third, respectively.