Most popular VoD platforms with 45-54-year-olds Italy 2020
As of January 2020, Amazon Prime Video was the most popular video on demand platform with Italian 45-54 years-olds. According to the results of a survey, 51 percent of 45-54 years-olds subscribed to VoD service of Amazon Prime in the previous 12 months. 38 percent of respondents between 45 and 54 years old subscribed to Netflix, while 13 percent of users preferred Infinity, a VoD service provided by the Italian broadcaster Mediaset.