Most popular VoD platforms with over 55 years-olds Italy 2020
In 2020, about 44 percent of Italians aged over 55 years old did not subscribe to any video on demand platform. However, a poll showed that Amazon Prime Video and Netflix were the most popular VoD platforms, with a penetration rate of 35 and 24 percent, respectively. Another nine percent of over 55 years-olds subscribed to TimVision in the previous 12 months. The same percentage was reported for Sky Online.