El Buen Fin Mexico: top online information sources 2021

According to a survey, around 59 percent of Mexican shoppers planned to consult multi-category websites such as Amazon, Mercado Libre, or Linio as a source of information for their shopping during Buen Fin 2021. Meanwhile, 46 percent reported intending to search the website or app of the retailer or brand directly.

Main sources of information to purchase products and/or services during El Buen Fin in Mexico in 2021

Characteristic	Share of respondents
Multi-category web sites	59%
Store or brand website or app	46%
Social media	44%
El Buen Fin website	42%
Search engines	36%
Digital advertising on websites	33%
Website or app of offers and discounts	22%

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Release date

October 2021

More information

Region

Mexico

Survey time period

September 2021

Number of respondents

324 buyer

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "¿Cuáles son los medios informativos que piensas consultar para concretar la compra de productos y/o servicios durante El Buen Fin 2021?" (What information sources do you plan to consult in order to purchase products and/or services during El Buen Fin 2021?)
El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2021, the event takes place from November 10 to 16.

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