Useful shopping incentives on social media in 2020, according to French employees
The type of representation that brands or companies have on social media depends on the visibility they get through their posts. In 2019 and 2020, the source had asked social media marketing representatives of companies in France, which types of posts incited the the most to buy a product or a service. The most prevalent response were articles and posst, with a growth of about five percent from 2019, reaching 61.5 percent in 2020. A striving format, the video, is not to be disregarded with a rise of almost 10 percent bewteen 2019 and 2020.
