J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIt was estimated that in 2019, direct spending of exhibitions in North America amounted to 61 billion U.S. dollars, and there were 1.62 million exhibitors in the region that year, which means that the amount spent per exhibitor in North America in 2019 came to 37.7 thousand U.S. dollars. Europe followed in the ranking, with 44.8 billion dollars in direct spending and 1.34 million exhibitors, which in turn gave a result of close to 33.4 thousand U.S. dollars spent per exhibitor.
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