Ready-to-drink coffee beverages sales value in Taiwan 2008-2018
In 2018, the sales value of ready-to-drink coffee products in Taiwan amounted to 5.46 billion New Taiwan dollars. This represented a significant decline in sales compared to 6.7 billion New Taiwan dollars in 2011. The overall demand for packaged beverages in Taiwan has been decreasing thanks to the rapid growth of drink shops and cafes serving freshly made beverages.