Average holiday season per capita budget in China 2017/2018 2020/2021, by channel
In 2020/2021 holiday season, which starts from November 1 all the way through the end of February when the Chinese New Year is celebrated, the average value of per capita budget in China is predicted to decrease to 6,718 yuan euros for offline spending, and increase to 4,861 yuan for online spending. According to Statista forecast, online share of per capita budget during the holiday season is to reach 42 percent.