Market size of the pop toy industry in China 2017-2026

Published by
Xin Ou,
Feb 23, 2024
In China, the pop toy retailing market has witnessed a steady growth in the past few years, with the market size increasing from 10.8 billion yuan in 2017 to 34.5 billion yuan in 2021. The market size of the pop toy industry, as measured by retail value, was projected to reach 110.1 billion yuan in 2026 with the increasing popularity of pop toys in China.

Market size of the pop toy industry in China from 2017 to 2021 with forecasts until 2026 (in billion yuan)

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Release date

March 2022

Region

China

Survey time period

2017 to 2021

Supplementary notes

*Forecast.

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of April 2022).

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