In the fourth quarter of 2023, more than 550 thousand merchants advertised on the Uber platform, increasing the number reported a year earlier (in the fourth quarter of 2022) by roughly 75 percent. In the third quarter of 2022, Uber first launched its advertising division and "Journey Ads," which were meant to help "brands connect with riders during their trip," as stated in the company's Q3 2022 results release. A quarter later, the ad platform was expanded to a total of eight markets.
Number of advertisers on Uber platform worldwide from 1st quarter 2021 to 4th quarter 2023 (in 1,000s)
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Statistics
Uber. (February 7, 2024). Number of advertisers on Uber platform worldwide from 1st quarter 2021 to 4th quarter 2023 (in 1,000s) [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1203848/number-uber-advertisers/
Uber. "Number of advertisers on Uber platform worldwide from 1st quarter 2021 to 4th quarter 2023 (in 1,000s)." Chart. February 7, 2024. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1203848/number-uber-advertisers/
Uber. (2024). Number of advertisers on Uber platform worldwide from 1st quarter 2021 to 4th quarter 2023 (in 1,000s). Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1203848/number-uber-advertisers/
Uber. "Number of Advertisers on Uber Platform Worldwide from 1st Quarter 2021 to 4th Quarter 2023 (in 1,000s)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1203848/number-uber-advertisers/
Uber, Number of advertisers on Uber platform worldwide from 1st quarter 2021 to 4th quarter 2023 (in 1,000s) Statista, https://www.statista.com/statistics/1203848/number-uber-advertisers/ (last visited April 29, 2024)
Number of advertisers on Uber platform worldwide from 1st quarter 2021 to 4th quarter 2023 (in 1,000s) [Graph], Uber, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1203848/number-uber-advertisers/