According to a survey on Singaporean consumers conducted in June 2020, roughly 60 percent of respondents stated that they preferred socially-conscious brands that combine function with social good. Consumers would like for brands to commit to supporting the community as well as to be more environmentally friendly and sustainable.
Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020
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Rakuten Insight, & DIA brands. (September 9, 2020). Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight, und DIA brands. "Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020." Chart. September 9, 2020. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight, DIA brands. (2020). Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight, and DIA brands. "Share of Consumers Who Preferred Brands That Were Socially-conscious and Functional in Singapore as of June 2020." Statista, Statista Inc., 9 Sep 2020, https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/
Rakuten Insight & DIA brands, Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020 Statista, https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/ (last visited May 04, 2024)
Share of consumers who preferred brands that were socially-conscious and functional in Singapore as of June 2020 [Graph], Rakuten Insight, & DIA brands, September 9, 2020. [Online]. Available: https://www.statista.com/statistics/1208384/singapore-preference-towards-socially-conscious-brands/