During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), 72 percent of respondents said connected TV was a key part of their video advertising strategy in the next 12 months. All respondents employed by media agencies stated additionally that they were planning to invest more in CTV in 2021.
Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020
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Other statistics that may interest you Connected TV advertising in the United States
Market overview
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Marketer usage
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Consumer insights
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Unruly Media. (March 25, 2021). Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. "Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020." Chart. March 25, 2021. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. (2021). Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. "Data on The Use of Connected Tv (Ctv) Advertising among Ad Professionals in The United Kingdom (Uk) as of November 2020." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media, Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 Statista, https://www.statista.com/statistics/1225525/ctv-advertising-usage-uk/ (last visited May 04, 2024)
Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 [Graph], Unruly Media, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1225525/ctv-advertising-usage-uk/