Spain: top online marketplace categories 2023

In Spain, electronics were the most purchased category through online marketplaces, acquired by almost two-thirds of consumers surveyed in 2023. Fashion and home items ranked second and third, bought by 61 percent and 57 percent of respondents.

Most purchased categories in online marketplaces in Spain in 2023

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Release date

2023

More information

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "¿Y qué tipo de productos sueles comprar en...?" ("What kind of products do you usually buy in...?").

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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