In 2020, around 32.4 percent of the value of make-up products came from e-commerce in urban areas of Vietnam, indicating an increase in e-commerce value share of more than ten percent from 2018. Meanwhile, the e-commerce value share of total personal care products was at 12.2 percent that year.
Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020
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Kantar Worldpanel. (March 8, 2021). Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020 [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1257805/vietnam-e-commerce-value-share-of-make-up-products-in-urban-areas/
Kantar Worldpanel. "Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020." Chart. March 8, 2021. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1257805/vietnam-e-commerce-value-share-of-make-up-products-in-urban-areas/
Kantar Worldpanel. (2021). Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1257805/vietnam-e-commerce-value-share-of-make-up-products-in-urban-areas/
Kantar Worldpanel. "Value Share of E-commerce of Make-up Products among Urban Consumers in Vietnam in 2018 and 2020." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1257805/vietnam-e-commerce-value-share-of-make-up-products-in-urban-areas/
Kantar Worldpanel, Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020 Statista, https://www.statista.com/statistics/1257805/vietnam-e-commerce-value-share-of-make-up-products-in-urban-areas/ (last visited May 15, 2024)
Value share of e-commerce of make-up products among urban consumers in Vietnam in 2018 and 2020 [Graph], Kantar Worldpanel, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1257805/vietnam-e-commerce-value-share-of-make-up-products-in-urban-areas/