In-app response rate by app category 2020

In 2020, the average response rate from consumers to in-app interactions was 92 percent, meaning that in-app inputs sent to users performed an action on the app following the input received. Banking and food services apps saw a 97 percent in-app response rate, while mobile gaming apps reported the lowest response rates in the examined period.

Consumers responses to mobile apps inputs in 2020, by app category

Characteristic	Average response rate
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Release date

March 2021

More information

Region

Worldwide

Survey time period

January to December, 2020

Special properties

iOS and Android

Supplementary notes

According to the source: "The data in this report is from 1,000 iOS and Android apps with 5,000+ active users [...] Data was gathered from over a billion app installs. All apps included in the data are Apptentive customers. All data for Android apps are global. Ratings data for iOS apps are US-only"

The source defines the average response rate to in-app interactions as the rate of consumers "who were interacted with and responded to the brand's outreach."

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