EMEA: mobile marketing budgets change 2021

During a survey carried out among marketing professionals from Europe, the Middle East, and Africa (EMEA) in spring 2021, 66 percent stated that they expected their or their client's mobile marketing and advertising budgets to increase in the upcoming 12 months. A year earlier, during the period of the first COVID-19-related lockdowns, only 39 percent of respondents expected increases.

Expected change in budgets allocated to mobile marketing and advertising in Europe, the Middle East, and Africa (EMEA) in 2020 and 2021

Characteristic	April and May 2020	April and May 2021
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Release date

June 2021

More information

Region

Africa, Europe, MENA

Survey time period

April and May 2020; April and May 2021

Number of respondents

2020: 569; 2021: 575

Special properties

among marketing professionals

Method of interview

Online survey

Supplementary notes

* Figure for 'decrease' for 2021 calculated by Statista based on data provided by the source.

Methodology of the 2021 survey retrieved from here. Methodology of the 2020 survey retrieved from an earlier publication.

Original question: "How do you expect your / your client's mobile marketing and advertising budgets to change over the next twelve months?"

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