Preference for premium non-grocery products in Kenya 2018, by type
Around seven out of 10 consumers in Kenya would pay more for higher quality clothing and accessories, according to a survey conducted in 2018. Similarly, 71 percent of respondents would be willing to spend more money in order to get better footwear. Other 54 percent of customers would pay for more quality in mobile electronics. On the other hand, only nine percent of consumers would be willing to behave the same to get better cars.