In the United States, one in two B2B buyers would search for items on Amazon Business before the actual purchase, a survey from 2021 revealed. While another 39 percent stated they went to the vendor's store or warehouse, 37 percent of B2B professionals preferred browsing online marketplaces. Lastly, contact with sales representatives preceded the purchase transaction in 21 percent of cases.
Main channels B2B product buyers used to search for items in the United States in 2021
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Statistics
MarketingCharts. (November 1, 2021). Main channels B2B product buyers used to search for items in the United States in 2021 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts. "Main channels B2B product buyers used to search for items in the United States in 2021." Chart. November 1, 2021. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts. (2021). Main channels B2B product buyers used to search for items in the United States in 2021. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts. "Main Channels B2b Product Buyers Used to Search for Items in The United States in 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts, Main channels B2B product buyers used to search for items in the United States in 2021 Statista, https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/ (last visited May 02, 2024)
Main channels B2B product buyers used to search for items in the United States in 2021 [Graph], MarketingCharts, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/