Increase in media consumption 2022, by activity
A survey on media consumption in India in 2022 revealed that 67 percent of consumers had increased their frequency of visiting websites and apps over the past year, and another 59 percent expected to increase this form of media consumption over the next 12 months. It was also worth noting that listening to podcasts would rise in the year to follow, with 32 percent respondents indicating their intention to increasingly do so.