According to a survey of consumers carried out between October and November 2020 in the United States, Millennial respondents were the group with the highest level of interest towards a super app integrating financial services like banking and payments. Approximately 35.5 percent of respondents who were identified as "financial wellness seekers" were Millennials, while the same only applied to 28.2 percent to consumers in the Generation Z group.
Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group
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PYMNTS. (December 13, 2021). Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group [Graph]. In Statista. Retrieved May 07, 2024, from https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS. "Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group." Chart. December 13, 2021. Statista. Accessed May 07, 2024. https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS. (2021). Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group. Statista. Statista Inc.. Accessed: May 07, 2024. https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS. "Consumers in The United States Interested in Integrating Multiple Digital Experiences in One Comprehensive Super App as of November 2021, by Age Group." Statista, Statista Inc., 13 Dec 2021, https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/
PYMNTS, Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group Statista, https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/ (last visited May 07, 2024)
Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by age group [Graph], PYMNTS, December 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283560/us-consumer-persona-interest-super-apps-by-age/