Rakuten Insight in Malaysia, 85 percent of respondents stated that the numerous sales were the main reason for them to shop during the holiday season. In comparison, seven percent of respondents stated that they were tempted to shop during this period because everyone was shopping that time as well.
According to a survey on shopping behavior conducted by Leading reasons to shop during the holiday period among Malaysians as of November 2023
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Rakuten Insight. (December 4, 2023). Leading reasons to shop during the holiday period among Malaysians as of November 2023 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight. "Leading reasons to shop during the holiday period among Malaysians as of November 2023." Chart. December 4, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight. (2023). Leading reasons to shop during the holiday period among Malaysians as of November 2023. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight. "Leading Reasons to Shop during The Holiday Period among Malaysians as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight, Leading reasons to shop during the holiday period among Malaysians as of November 2023 Statista, https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/ (last visited May 16, 2024)
Leading reasons to shop during the holiday period among Malaysians as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/