Italy: drivers of beauty products online shopping 2021

In 2021, the possibility to shop at any time was the main reason why Italian consumers bought beauty products online, as stated by 47 percent of survey participants. Product assortment was relevant regarding quantity (43 percent) and variety (39 percent) of products available.

Main reasons to shop for beauty products online in Italy in 2021

Characteristic	Share of respondents
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Release date

2021

More information

Region

Italy

Survey time period

March 22 to 25, 2021

Number of respondents

1,200*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* 74 percent of respondents were female, and 26 percent were male.
Among those surveyed, 29 percent were 18 to 34 years old, 50 percent between 35 and 54 years old, and 21 percent 55 or older.
Of those surveyed, 26 percent were in northwest Italy, 19 percent in the northeast, 20 percent in the center, and 35 percent in the south and the islands.
60 percent of participants were employed, 40 percent were unemployed.

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