Estimated total chain retail sales in Germany by channel 2016-2026
Over the time period between 2016 and 2021, total chain retail sales in Germany increased continuously and amounted to an estimated value of 508 billion euros in 2021. In that year, ecommerce sales constituted more than a quarter of the total chain retail sales. According to the forecast, this positive growth in retail sales will continue over the next five years, and it is estimated that the total chain retail sales in Germany will reach 622 billion euros by 2026.