Interest in Korean beauty products in the U.S. 2021

Published by
Dominique Petruzzi,
Mar 23, 2022
According to the results of a survey conducted in the United States in 2021, about 43 percent of percent of surveyed Gen Z consumers said that they were interested in trying Korean beauty products, a much higher number than the 27 percent of millennial respondents who stated the same.

Interest in Korean beauty products in the United States in 2021, by generation

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Source

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Release date

October 2021

Region

North America

Survey time period

August 2021

Number of respondents

1,000 respondents

Age group

13 to 39 years old

Special properties

Millennial and Gen Z women

Supplementary notes

The source asked the following questions: "Which of the following beauty/make-up trends are you interested in trying?".
Additional information form the source reports that the survey is expanded to a North American sample and totals reflect the views of 13-39-year-olds in both the U.S. and Canada.

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