Japan: digital marketing tools market size 2026

The digital marketing tools market in Japan was valued at 282.8 billion Japanese yen in 2022. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 415.7 billion yen by 2026.

Sales value of the digital marketing tools market in Japan from 2022 to 2023 with a forecast until 2026 (in billion Japanese yen)

Characteristic	Sales value in billion Japanese yen
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Release date

September 2023

More information

Region

Japan

Survey time period

2022 to 2023

Special properties

based on sales at businesses

Supplementary notes

*Projection.
**Forecast.

Digital marketing tool refers to software and applications utilized by enterprises for digital marketing. In this research, digital marketing software indicates six digital marketing software segments: marketing automation (MA), customer relationship management (CRM), data management platform (DMP), customer data platform (CDP), account-based marketing tool (ABM), and marketing video production.

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.

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