Interest in hybrid events among consumers and music fans 2021

According to a survey conducted in 2021, 87 percent of consumers were open to using technology and hybrid models at live events. Of those who were music fans, 53 percent were interested in using hybrid technology at live events. Hybrid events are live events that combine both in-person and digital audiences, so the event has attendees in a physical location while being simultaneously live streamed to an audience online.