Channels for Ramadan purchases in Egypt 2021, by generation
buying online their Ramadan purchases, compared to in-store (62 percent). In comparison to other generations, a higher share of Generation X respondents used a laptop or a desktop for purchases (31 percent). On the other hand, 52 percent of Millennials used their smartphones for Ramandan purchases.
According to a survey on Egyptian consumer behavior conducted after Ramadan and Eid al-Fitr 2021, a higher share of respondents (67 percent) reported