India: paid streaming subscriptions among young adults 2021

India's streaming industry was found to be primarily driven by its young consumers who were aged between 25 and 34 years as of the year 2021. Just under 50 percent of consumers within this age group reported subscribing to video on demand services and were likely to continue to do so next year. Meanwhile under 40 percent of respondents paid for music streaming services and intended to continue the next year.

Share of paid streaming subscriptions among young adults India in 2021

Characteristic	Currently pay for and likely to continue next year	Currently pay for, but likely to cancel next year	Do not pay for and unlikely to subscribe next year	Do not pay for, but may consider subscribing next year
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Release date

February 2022

More information

Region

India

Survey time period

October 2021

Age group

25-34 years

Special properties

consumers in urban India

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following best describes your subscription(s) to the following types of paid-for content services?
Note: results show data for those aged 25-34 only (% of respondents who said this)

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