McDonald's withdrew from the Russian market and sold its restaurants to a local investor. The name of the fast food restaurant chain was changed to "Vkusno i Tochka."
In 2021, McDonald's in Russia spent 3.5 billion Russian rubles on advertising activities, up from 3.1 billion Russian rubles in the previous year. The 2021 advertising expenditure was the highest over the observed period. In March 2022, the U.S. company Advertising expenditure of McDonald's in Russia from 2014 to 2021 (in million Russian rubles)
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Adindex. (June 14, 2022). Advertising expenditure of McDonald's in Russia from 2014 to 2021 (in million Russian rubles) [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1314244/mcdonald-s-ad-spend-russia/
Adindex. "Advertising expenditure of McDonald's in Russia from 2014 to 2021 (in million Russian rubles)." Chart. June 14, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1314244/mcdonald-s-ad-spend-russia/
Adindex. (2022). Advertising expenditure of McDonald's in Russia from 2014 to 2021 (in million Russian rubles). Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1314244/mcdonald-s-ad-spend-russia/
Adindex. "Advertising Expenditure of Mcdonald's in Russia from 2014 to 2021 (in Million Russian Rubles)." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1314244/mcdonald-s-ad-spend-russia/
Adindex, Advertising expenditure of McDonald's in Russia from 2014 to 2021 (in million Russian rubles) Statista, https://www.statista.com/statistics/1314244/mcdonald-s-ad-spend-russia/ (last visited May 19, 2024)
Advertising expenditure of McDonald's in Russia from 2014 to 2021 (in million Russian rubles) [Graph], Adindex, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1314244/mcdonald-s-ad-spend-russia/