Willingness to pay more for sustainable products South Korea 2023, by age group
Rakuten Insight in December 2023, around 63.5 percent of South Korean consumers aged 55 years and older stated that they would be willing to pay more for products that are sustainably-produced or environmentally-friendly packaged. The willingness to pay more was the highest in the age brackets covering the eldest and youngest groups of respondents.
According to a survey conducted by