Vietnam: importance of sustainable purchases 2023

According to a survey by Rakuten Insight on sustainable consumption in 2023, over half of Vietnamese respondents considered purchasing sustainable or environmentally-friendly products very important to them. The survey also revealed that around one percent of the respondents in Vietnam did not consider sustainability important at all when making purchases.

Importance of purchasing sustainably-made and environmentally-friendly products among people in Vietnam in 2023

Characteristic	Share of respondents
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Release date

January 2024

More information

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

3,445 respondents

Age group

16 years and older

Special properties

among 1,583 female and 1,862 male respondents

Method of interview

Online survey

Supplementary notes

Original question: How important is it to you that the products you purchase are sustainably-made/packaged or environmentally-friendly?

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand, USA, and Taiwan.

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