According to a survey conducted in January 2022 in Singapore, 71 percent of respondents stated they had engaged with a Facebook ad in the past 12 months. Following Facebook, Youtube ranked second as the social media platform with the highest ad engagement.
Share of consumers who engaged with ads on social media platforms in Singapore as of January 2022
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Integral Ad Science. (February 23, 2022). Share of consumers who engaged with ads on social media platforms in Singapore as of January 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1337401/singapore-ad-engagement-on-social-media/
Integral Ad Science. "Share of consumers who engaged with ads on social media platforms in Singapore as of January 2022." Chart. February 23, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1337401/singapore-ad-engagement-on-social-media/
Integral Ad Science. (2022). Share of consumers who engaged with ads on social media platforms in Singapore as of January 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1337401/singapore-ad-engagement-on-social-media/
Integral Ad Science. "Share of Consumers Who Engaged with Ads on Social Media Platforms in Singapore as of January 2022." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/1337401/singapore-ad-engagement-on-social-media/
Integral Ad Science, Share of consumers who engaged with ads on social media platforms in Singapore as of January 2022 Statista, https://www.statista.com/statistics/1337401/singapore-ad-engagement-on-social-media/ (last visited May 19, 2024)
Share of consumers who engaged with ads on social media platforms in Singapore as of January 2022 [Graph], Integral Ad Science, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/1337401/singapore-ad-engagement-on-social-media/