YouTube account effectiveness in companies in South Africa 2089-2022
As of 2022, some 43 percent of South African companies reported that the number of views was the most important in measuring the effectiveness of their YouTube accounts. This marked a significant decrease compared to previous years, especially in 2019, when 73 percent of the companies measured the success of their accounts through number of views. View length of uploaded content was the second most voted method for success measurement among companies that year, with 28 percent, which was also less than the previous years.