Hours spent using the internet in South Africa 2021, by living standard measure
used the internet more than individuals within higher brackets. For instance, almost 63 percent of internet users who accessed the internet for less than five hours were in LSM 3-6.
The LSM tool divides the population into 10 groups, 10 being the highest living standard level and one being the lowest. The tool categorizes people according to their living standards with criteria such as ownership of major appliances. Consequently, it is used as an instrument to identify target markets for the distribution of consumer goods in a given country.
According to a 2021 survey, South Africans in living standard measure (LSM) bracket 3-6 The LSM tool divides the population into 10 groups, 10 being the highest living standard level and one being the lowest. The tool categorizes people according to their living standards with criteria such as ownership of major appliances. Consequently, it is used as an instrument to identify target markets for the distribution of consumer goods in a given country.