The Nation Brands Index (NBI) score of Russia decreased significantly in 2022, as the country's brand image was damaged by the invasion of Ukraine. In 2022, Russia's NBI score was measured at 50.5, down from 59.06 in the previous year. Furthermore, Ukraine's NBI recorded a slight decrease in view of the war. In 2022, Ukraine's nation brand reputation was evaluated higher than Russia's.
Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022
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Ipsos. (November 2, 2022). Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. "Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022." Chart. November 2, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. (2022). Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. "Nation Brands Index (Nbi) Score of Russia and Ukraine from 2020 to 2022." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos, Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022 Statista, https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/ (last visited May 19, 2024)
Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022 [Graph], Ipsos, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/