Advertising budget on social media in companies in South Africa 2019-2022
As of 2022, over half the companies in South Africa reported spending less than 10,000 South African rand (around 581.5 U.S. dollars) on social media advertising, which was slightly more than the previous year. In contrast, 22 percent reported having spent over 50,000 rand (over 2,907 U.S. dollars) for the same purpose.