Inability to measure as a marketing barrier in companies in South Africa 2018-2022
As of 2022, 31 percent of companies in South Africa confirmed inability to measure to be a barrier of some magnitude facing online marketers by preventing them from getting more value out of social media. This a lower rate than the previous year. All in all, the great majority of companies confirmed inability to measure to be a barrier of rather lower magnitude in the face of online marketers.