Lack of technology as a marketing barrier in companies in South Africa 2018-2022
As of 2022, 29 percent of companies in South Africa confirmed lack of technology to be a barrier of only a little magnitude facing online marketers by preventing them from getting more value out of social media. On the other hand, some 47 percent believed this problem to have some, quite some or significant effect on the attained value, with six percent voting for its significant effect.