According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), 49 percent of Basic-tech consumers who owned a limited amount of digital devices had security concerns related to using a super app. Around 60 percent of consumers with a higher level of technology engagement who owned between dour and eight digital devices (Mainstream-tech consumers and Integrated-tech consumers) had the same concerns. Centralization concerns and convenience concerns interested 52 percent and 46 percent of Integrated-tech consumers, respectively.
Concerns of consumers worldwide in using a super app as of January 2022, by technology engagement profile
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Statistics
PYMNTS. (July 14, 2022). Concerns of consumers worldwide in using a super app as of January 2022, by technology engagement profile [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1345697/super-app-usage-concerns-by-device-persona/
PYMNTS. "Concerns of consumers worldwide in using a super app as of January 2022, by technology engagement profile." Chart. July 14, 2022. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1345697/super-app-usage-concerns-by-device-persona/
PYMNTS. (2022). Concerns of consumers worldwide in using a super app as of January 2022, by technology engagement profile. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1345697/super-app-usage-concerns-by-device-persona/
PYMNTS. "Concerns of Consumers Worldwide in Using a Super App as of January 2022, by Technology Engagement Profile." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345697/super-app-usage-concerns-by-device-persona/
PYMNTS, Concerns of consumers worldwide in using a super app as of January 2022, by technology engagement profile Statista, https://www.statista.com/statistics/1345697/super-app-usage-concerns-by-device-persona/ (last visited May 13, 2024)
Concerns of consumers worldwide in using a super app as of January 2022, by technology engagement profile [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345697/super-app-usage-concerns-by-device-persona/