Out of 60 countries worldwide for which the Nation Brands Index (NBI) was measured in 2022, Russia's brand reputation was ranked 58th. That was a significant drop from the previous year, when the country ranked 27th. Therefore, in 2022, Ukraine's NBI ranked higher than Russia's, even though it saw a slight decrease compared to 2021.
Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022
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Ipsos. (November 2, 2022). Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos. "Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022." Chart. November 2, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos. (2022). Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos. "Nation Brands Index (Nbi) Rank of Russia and Ukraine among 60 Countries Worldwide from 2021 to 2022." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/
Ipsos, Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022 Statista, https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/ (last visited May 19, 2024)
Nation Brands Index (NBI) rank of Russia and Ukraine among 60 countries worldwide from 2021 to 2022 [Graph], Ipsos, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/1346090/russia-and-ukraine-nation-brands-index-rank/