Implementation of social media strategies in South Africa 2018-2022
As of 2022, the majority of companies in South Africa (52 percent) planned to implement multimedia content strategy as a company tool in the next twelve months. The second favorite tool that year was social media analytics, as 46 percent confirmed to have planned to use it in the upcoming year. This represented a decline in the share of companies who favored this tool in 2021, when 54 percent chose it as their favorite. Nevertheless, both multimedia content and social media analytics have been companies' favorite tools since 2018.