Population distribution India 2014-2019, by NCCS categorization
As of 2019, about 29 percent of households across India were segmented as belonging to the NCCS C category of consumers. Contrariwise only nine percent of the country's population fell under the NCCS E category that year. Between 2014 and 2019, the share of population classified as category A, B, and C consumers has grown tremendously, reflecting the trajectory of the booming middle class within the Indian economy.