According to a survey in Vietnam in 2022, 55 percent of respondents stated that they would increase their expenditure on healthier products. In contrast, six percent of Vietnamese consumers intended to decrease their budget on healthy products.
Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022
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McKinsey & Company. (December 13, 2022). Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1361323/vietnam-spending-on-healthier-product/
McKinsey & Company. "Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022." Chart. December 13, 2022. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1361323/vietnam-spending-on-healthier-product/
McKinsey & Company. (2022). Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1361323/vietnam-spending-on-healthier-product/
McKinsey & Company. "Intention to Pay a Higher Price to Get a Healthier Product among Consumers in Vietnam in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1361323/vietnam-spending-on-healthier-product/
McKinsey & Company, Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022 Statista, https://www.statista.com/statistics/1361323/vietnam-spending-on-healthier-product/ (last visited May 13, 2024)
Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1361323/vietnam-spending-on-healthier-product/