According to a survey in Vietnam, more than half of survey respondents would maintain their preference for choosing private-label products over known brand products in 2022. In contrast, 11 percent said they would decrease buying store brands.
Intention to buy private-label products instead of known brands among consumers in Vietnam in 2022
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McKinsey & Company. (December 13, 2022). Intention to buy private-label products instead of known brands among consumers in Vietnam in 2022 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1361493/vietnam-intention-to-purchase-private-label-products-over-known-brands/
McKinsey & Company. "Intention to buy private-label products instead of known brands among consumers in Vietnam in 2022." Chart. December 13, 2022. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1361493/vietnam-intention-to-purchase-private-label-products-over-known-brands/
McKinsey & Company. (2022). Intention to buy private-label products instead of known brands among consumers in Vietnam in 2022. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1361493/vietnam-intention-to-purchase-private-label-products-over-known-brands/
McKinsey & Company. "Intention to Buy Private-label Products Instead of Known Brands among Consumers in Vietnam in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1361493/vietnam-intention-to-purchase-private-label-products-over-known-brands/
McKinsey & Company, Intention to buy private-label products instead of known brands among consumers in Vietnam in 2022 Statista, https://www.statista.com/statistics/1361493/vietnam-intention-to-purchase-private-label-products-over-known-brands/ (last visited May 16, 2024)
Intention to buy private-label products instead of known brands among consumers in Vietnam in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1361493/vietnam-intention-to-purchase-private-label-products-over-known-brands/